Mariah Potts Graphics

Are you trying to build a following for your business in Boston? Then listen up. The key to success is all about creating content that provides value to your customers. I’ve got some tips for you. At Boston Detective Tours, I’ve been able to attract almost 300 followers and almost 100 likes per post in just two months by focusing on creating content that educates, entertains, and solves problems for our customers.

Here’s the thing: people are interested in true crime for a reason. They want to be entertained, but they also want to learn something new. That’s why I’ve taken a different approach. Instead of trying to sell tickets right away, I’ve been creating content that my audience loves. I share interesting facts about Boston’s history, offer behind-the-scenes access to our tours with our tour guide, a former Boston detective of the year who has worked on some of Boston’s biggest crime cases, and use humor and storytelling to make it all fun.

By doing this, I’ve built a loyal audience who genuinely enjoys my content and trusts me as a brand. And when the time comes to start selling tickets, I know they’ll be eager to support us.

Here’s why this approach works: when you provide value to your customers, they’ll trust you as a brand and be more likely to engage with your content. And the more engagement your content receives, the more visible it becomes in search engines like Google.

So if you’re trying to use social media to turn followers into customers, remember this: focus on providing value to your customers. Share interesting and lesser-known facts, highlight the unique aspects of your brand, and use storytelling to bring it all to life. This isn’t a time to try to be humble. It may take some time, but it’s worth it.

If you’re looking for a fun and educational way to explore Boston’s crime history, be sure to check out @BostonDetectiveTours on Instagram for updates on our opening day. I promise to provide an unforgettable experience that will leave you wanting more!